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Nico Associates: Tips for a Great Website Design

October 10, 2016

website designHaving a website is vital these days. Most people find everything they need online through search engines, and you want them to be able to easily find you. This is where your website can come in. A website design that is professional and that people can easily use is something that can make all the difference in how many new clients you attract. If you are not sure what elements a good web design offers, we have some tips to help you along.

Easy to Use

You want people who land on your site to be able to find everything they need at once. You do not want them to get lost trying to find the information they want because they will end up leaving the site. It has been proven that the longer someone stays on a site the more likely they will be to make a purchase, so you want them to be as engaged with your website as possible. Streamline the design and make it easy to navigate.

Visually Appealing

The first thing your potential clients will see is your website. You want them to have a good impression from the beginning. This can only happen if your site is visually appealing without being distracting. Do not use strange fonts that are hard to read and do not use music or sound effects. People do not like these and can even annoy them enough to click out of your site. The colors you use also need to be appealing. You do not want to blind your potential clients with neon. You also do not want to add lots of moving things or popups. They can get very frustrating. You do not want to do anything in your website design that might antagonize anyone.

Quality Photographs

Pictures that are professionally done can help to sell your services and products much more than anything else. You do not want amateur photos, so although it may be an added expense, take the time to hire people who can make your products and services shine. With the right photos, you will start seeing more and more clients interested in what you have to offer.

Mobile Friendly

These days, many people look for things on their smartphones or iPads. This means that your website needs to be mobile friendly. There are many platforms for building websites that make this possible, so keep it in mind when you begin to plan your site. You will amazes at how much of a difference a simple tip like that can do.

All of these tips can hep you get a website that can attract huge amounts of potential clients. A company like Nico Associates is known for the excellent designs they provide, so you want a company like that on your side. By keeping the design streamlined, easy to read and to use, and without any annoying popups or music, you will see a big change in your business' bottom line. Hire the right people to help you build a classy website.

Web Design Mistakes to Avoid

December 11, 2015

Nico AssociatesPlanning a website design can be a stressful process, even when you hire a professional web designer. There are many web design options to choose from but they are not all as effective as they may seem. If you are planning on setting up a website, there are a number of design mistakes that you might run into. We have the most common ones listen below to help you avoid them.

  • Pretty but Illegible Fonts: Pretty fonts can be tempting to add to a web design. You have to be sensible about the one you choose, however, since you want your customers to be able to read the information you post.
  • Too Much Mystery: A user has to be able to tell what you are selling or offering as soon as they land on the page. Although a bit of mystery can be fun, you want to show what you have on offer quickly so that the customer sticks around.
  • Tiny Fonts: This is another problem that some websites have. Choosing font that is too small will deter customers from taking the time to read the information. Choose instead a comfortable size in a strong color.
  • Scannable Content: Blocks or paragraphs of content can put people off when they land on your page. A good website design offer the information a customer needs in small batches that they can scan.
  • No Registration Unless Absolutely Necessary: Allow your potential customers to look at all products and services and even add items to their carts without requiring a full registration. This can annoy some people and they will click out of your site.
  • Music: This is one of the most frustrating things issues that people surfing the web encounter. Music does not add anything to the site and will actually make people close the window without bothering to look at your services or products.
  • Blinking Text: This might have looked good in the late 90s, but it is highly unprofessional these days. It does nothing to enhance the site and it makes you look like an amateur.
  • Intros: No one wants to be forced to sit and watch an intro, no matter how short it is. Give the viewer a chance to watch it on their own, if they want to, but launching it as soon as they reach the page will cost you sales, no matter how interesting you think it is.
  • Pop-Us: Pop-ups are frustrating and clutter the window. You will be blocking your own content with it and you will not endear yourself to your potential customers when they have to click out of each one.

If you want to avoid all of these and more, you have to turn to a reliable company like Nico Associates, which specializes in website design and digital marketing. With professionals on your side, you will have a much better chance of attracting the kind of customers you need to keep your business functioning. Build a great site with a design company helping you.

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